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 Theories

We had a presentation where we learned about different aspects of the communication world. But the One I would love to talk about the most is the different theories that people went over. 

Now, one of the theories that I was interested in was the overturn window. The overturn window is when there's a focus on an idea that comes to people's heads. But the things outside of this window don't seem thinkable or reasonable. Now, this is more of just saying that there's a certain barrier that people have that if it is crossed, they won't believe it or think that it's even possible to even happen. 

But there is a six-step process on how. to change people's windows and have them think about this new idea that people might have. The six-step process is introducing the new idea, getting public awareness, having gradual acceptance, political adoption, and a feedback loop.

Another thing that they talked about in their presentation was agenda setting and gatekeeping. Agenda setting is the media telling us what to think about and is controlling what we see. Gatekeeping is keeping information from the public and changing it to make it sound more how they want it to sound.

These two different theories that the media pulls on the public are two different ideas that happen in the media, but when they are combined together, they can completely control and influence most people watching. A theory like this was big during COVID because people believed that the media was being controlled on. what vaccines to take and what vaccines were good in order to harm us and set a certain agenda that the government wants.

New theories always are made especially when it comes to the media and how much control or how stubborn people are there will always be new ways that people will either be persuaded or not.